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Marketing
Fertilizers have been extensively marketed all over the country along with pesticide products. This has ensured that our products gain mileage from the trusted TATA name. Farmers have approach to experienced staff who solve the farmer's queries and provide customized solutions. The sole stockists and preferred dealers assure the farmer a steady supply of high quality fertilizers and serve as a one-stop shop for purchasing agricultural products.
To promote our specialty fertilizers, extensive field work is undertaken by our front-line people.They conduct field trials and demonstrations. Farmers' fields are constantly surveyed, regular meetings are held with them, and recommendations on improved farming methods are explained.
Campaigns are launched to ensure that farmers are acquainted with a specific product depending on the region, type of soil and the crop being grown. Various indigenous means of publicity such as displaying hoardings, painting walls with fertilizer product details and decorating point of purchase outlets are also undertaken, especially during product campaigns and village fairs.
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