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Marketing
We believe that it is crucial to personally reach out to every farmer. We make our farmers feel special by working closely with them, helping them every step of the way towards a bountiful crop each year. We have 5 Zonal Offices, 3 Regional Offices, 33 Area Sales Offices, 23 Depots and 190 sales territories across the country. Our field staff is supported by field assistants
who are spread out all over the country, talking to dealers, retailers and farmers, educating them, guiding them and campaigning for our products all the year round.
 We know that today's farmer needs that extra, differentiated promotion to help him remember products. For our new, specialized products, a clear brand identity has been established, using mnemonics, slogans designs and colour schemes. We try to create associations that are close to the farmer's heart and instill confidence within him. A Rallis brand is recognized in any part of this vast country, whatever be the language and culture of the region.
| We try to give every product a good beginning. Our product launches are spectacular, entertaining and always well attended. They engrave the brand name in the customer's mind forever. |
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