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Marketing
Traditionally farmers have been saving their best crop to use as seeds for the next year. This habit is changing slowly but steadily. Today, more and more farmers are moving to varieties and hybrids seeds. They have become aware of the advantages of using seeds with assured characteristics and a promise of high yields.
 Marketing of seeds is a regional game, with popular local varieties being generally preferred by farmers. For the farmer, shifting varieties is a big step and requires a lot of hand-holding. We at Rallis understand this fact. We also know that grass-root level technical selling is required, where the merits of our product have to be proved. In fact, all our seeds go through rigorous multi-locational trials before being placed on dealer shelves.
 To prove the suitability of our seeds, we conduct demonstrations for the farmers in test plots. Meetings and exhibitions also form a part of the trust building exercise. We try to promote competitiveness and ingenuity among farmers by holding competitions for the best crop, best yield etc. Our endeavor is to educate our farmers on the latest farm practices and supply them with the high quality seeds with which to lay the foundation for a good harvest.
We recognize that the dealer, with his proximity to the farmer, is a major influencing factor. We have numerous loyal seed dealers across the country effectively promoting and selling our wide basket of crop varieties and hybrids. Their involvement in our products is valuable, and we try to give all the support possible to them to make their job easier.
Rallis today is among the major seed companies in the domestic market, thanks to its excellent field staff, dealers and its wide crop varieties.
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