Rallis India Limited

 

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Distribution Network

Strong distribution network is one of the greatest strengths of Rallis with its loyal and long standing dealers and distributors serving farmers with wide range of products and services. Rallis dealer and distribution network is spread in all the important rural and urban markets of agri inputs across the country. Our distribution network covers 80% of India's districts with more than 1500 dealers and 40,000 retailers across India, carrying our products to the farmer's doorstep. Service and trust are hallmarks of our long-term association with our partners which is indicated by their response to our products and services.

Reaching out to a vast multitude of farmers across various crops segments cutting across cultural and language barriers is another highlight of our distribution network. Firm to our conviction that no customer relationship can be sustained without personalized service, our presence in all geographies of the country is establishes as close to our customers as is possible. We have 11 Regional Offices, 44 Area Sales Offices, more than 25 Depots and 225 well defined sales territories across the country. Our 225 Field Staff and more than 1000 crop advisors are spread out across districts, serving dealers, retailers and farmers and educating and guiding them.

In an age of intense competition and a race for market presence, our systematic reach to all the important agricultural markets has given us the much-needed impetus to be one of the largest provider of agro products and services. Today we can confidently say that no other agrochemical company has the infrastructure and capabilities to match our reach in the rural markets.