As a Responsible care Company, “Product stewardship” is always on the forefront of our program. This starts from leadership focus towards greening the product portfolio. In this 'direction' company has Phased out high mammalian toxic products and moving towards low mammalian toxic products (Moving from red & yellow categories to Blue & Green). Also replacing the hydrocarbon solvents used in the formulations with water for greener environment and safety of the user. Regular interventions with farmers and training on safe use of pesticide remains key features of farmer contact program. Company has developed a video film of “Safe use of Pesticide” in different regional languages; this film covers various aspects of pesticide usage and disposal. It provides both safety as well as technical information regarding crop protection. This is extensively used in various farmer contact programs by Sales force and crop advisors.