Rallis India Limited


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Samrudha Krishi

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Samrudha Krishi

SamrudhKrishi (SK) initiative started by Rallis is a unique Agro-advisory programme, where customized recommendations are provided to the Indian farmers by well trained agriculture staffs on scheduled basis for their whole crop cycle to strengthen the long term relationship with farmers.

Object:- To improve the knowledge awareness about crop, quality, productivity & income of registered farmers by providing end to end solution to their crop.

Journey of SK:- The project was started on 2011-12 in Nasik as a pilot project on Grape crop with enrollment of 266 farmers. After successful implementation & satisfactory results, this project was expanded to new headquarters Sangali (Grape) & Guntur (Chilli)in 2012-13 & the total registered farmers were 910. In 2013-14 it was expanded on pomegranate (Malegaon &Pandharpur) & Citrus (Amravati) area and registered farmers were 1355. The plan is to reach 4000 enrolled farmers by 14-15.

Based on a survey carried out by an independent agency, grapes farmers covered under SK programme reported 17 % increase in yield along with 10 % increase in exportable produce. 78 farmers of SK programme exported grapes for the first time. SK farmers also reported significant reduction in cost of cultivation and increase in their overall profitability.

Next stage in our SK programme would be to provide market linkage for both domestic as well as international markets for produce grown by SK farmers.

SK activities photographs